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P U B L I C A T I O N S

Verista publishes a range of white papers, articles and books.
 

T H E   M O B I L E   B U S I N E S S   L E A D E R

A series aimed at helping CIOs strengthen their m-business positions with strategic insight and actionable guidelines.

001: Distinguishing and reconciling short- and long-term issues in m-business

002: Deploy M-business solutions successfully - by returning to base

003: The Intimate Information Environment

004: Five Golden Tips for Mobile Business
 

B O O K S

Mobile Commerce:
Opportunities, Applications and Technologies of Wireless Business

by Paul May, Verista

This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly evolving subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant parties in a company can read to ensure common understanding. Topics include devices, technologies, applications, standards, security, and more.

  • "A visionary yet practical book about the mobile devices and applications that are about to change our lives." Ari Jaaksi, General Manager, Nokia Wireless Software Solutions
  • "This book has provided me with some smart ammunition for business planning." Paul Freeman, Principal Consultant, Architek

Published in May 2001 by Cambridge University Press.

Get Mobile Commerce from Amazon.com or from Amazon.co.uk.

Paul May's first book The Business of Ecommerce: From Corporate Strategy to Technology, with foreword by US Secretary of Commerce William M. Daley, is a standard text in graduate business technology courses, and used in organisations throughout the world.

The book explains how business and technology decision-makers can conduct business over the Web by describing the relevant business issues to technologists and the technical issues to business managers.

"Whether you are an Internet neophyte, dipping a toe in for the first time to set up a business model, or an Internet sophisticate with an existing business model who wants to take best advantage of the new medium, Paul May's book is a valuable resource. Written in a lively prose with anecdotal examples from Internet pioneers such as Yahoo! and eBay, the book offers practical models for creating and executing an e-commerce strategy." George Gordon, President and CEO of FastParts.com

Get The Business of Ecommerce from Amazon.com or from Amazon.co.uk.
 
 

W H I T E   P A P E R S

Accordion Lessons - mobile enterprise apps for real people : how to avoid building mobile enterprise applications that don't suit their usage environment

Mobile Business - A Task Based Focus : how to recognise, scope and cost-justify mobile applications to enhance your business and reduce costs; produced in association with Siemens Communications

They Came From Beyond Space : the challenge of tracking behaviour and designing interaction routes in ecommerce sites

Reaching for the Wider World of Ecommerce : a white paper on the developmental direction of ecommerce applications
 

A R T I C L E S


Mbl Mrktng – 2 txt r nt 2 txt - ths s th ?
Brendan Dunphy shows how SMS (or texting) provides an exciting and highly responsive new marketing opportunity.

Mobile Commerce Services Directory
A regularly updated listing of selected mobile commerce services, this directory is an online complement to our book Mobile Commerce.

The house that CORBA built
Paul May's article on developments in the Object Management Group's interoperability mission.
 

T A L K I N G   P O I N T

We ran this ecommerce discussion series from October 1998 to January 2001.

Post-Bubble Positioning
...the ecommerce shakeout is great for ecommerce

Three Mobile Commerce Misconceptions
...stomp on these misconceptions before they sabotage your mobile commerce opportunities

Pump Up The Volume
...mobile commerce triggers an explosion in transaction volumes

No-No-Brainers
...ecommerce really is rocket science - and brain surgery too

Convergence is the beginning, not the end
...media/net marriages may be made in heaven, but they have to work on earth

On Impulse Power
...instant delivery will power the next wave of consumer ecommerce

Starting From Scratch?
...Europe relives web commerce's youth

Priming The Pump
...can politicians set ecommerce alight?

Join The Dot
...stop before you start that ecommerce initiative

Fatal Retention
...are your customers still your customers?

System Unto System
...BizTalk and e-speak for collaborative ecommerce

The Displaced Body
...retail psychology in an abstract world

Somebody Run My Life
...ideas for ecommerce services

Really Fulfilling
...delivering on the promise of ecommerce

Blowing Bubbles
...will ecommerce justify Internet company valuations?

Trusty Communities
...building a world safe for trade

Soft Cell
...here comes the shopping device

Banks Don't Get It
...retail banks fumble business services

Starting Point
...figuring where to start your ecommerce strategy
 

C O N T A C T

email info@verista.com
phone +44 (0)20 8399 3923
mobile +44 (0)79 7424 4080
fax +44 (0)87 0164 0465

 

 
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