|
Digital
channel strategy, 
architecture  and development  |
|
home | services | clients | publications | people | contact
|
||
| P U B L I C A T I O N S | ||
|
Verista
publishes a range of white papers, articles and books. |
||
| T H E M O B I L E B U S I N E S S L E A D E R | ||
|
A series aimed at helping CIOs strengthen their m-business positions with strategic insight and actionable guidelines. 001:
Distinguishing and reconciling short- and long-term issues in m-business
002:
Deploy M-business solutions successfully - by returning to base |
||
| B O O K S | ||
|
by Paul May, Verista This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly evolving subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant parties in a company can read to ensure common understanding. Topics include devices, technologies, applications, standards, security, and more.
Published in May 2001 by Cambridge University Press. Get Mobile Commerce from Amazon.com or from Amazon.co.uk.
The book explains how business and technology decision-makers can conduct business over the Web by describing the relevant business issues to technologists and the technical issues to business managers. "Whether
you are an Internet neophyte, dipping a toe in for the first time to
set up a business model, or an Internet sophisticate with an existing
business model who wants to take best advantage of the new medium, Paul
May's book is a valuable resource. Written in a lively prose with anecdotal
examples from Internet pioneers such as Yahoo! and eBay, the book offers
practical models for creating and executing an e-commerce strategy."
George Gordon, President and CEO of FastParts.com
Get
The Business of Ecommerce from
Amazon.com or from Amazon.co.uk. |
||
| W H I T E P A P E R S | ||
|
Accordion Lessons - mobile enterprise apps for real people : how to avoid building mobile enterprise applications that don't suit their usage environment Mobile Business - A Task Based Focus : how to recognise, scope and cost-justify mobile applications to enhance your business and reduce costs; produced in association with Siemens Communications They Came From Beyond Space : the challenge of tracking behaviour and designing interaction routes in ecommerce sites Reaching
for the Wider World of Ecommerce : a white paper on the developmental
direction of ecommerce applications |
||
| A R T I C L E S | ||
|
Mobile Commerce Services Directory The
house that CORBA built |
||
| T A L K I N G P O I N T | ||
|
We ran this ecommerce discussion series from October 1998 to January 2001. Post-Bubble
Positioning Three
Mobile Commerce Misconceptions Pump
Up The Volume No-No-Brainers Convergence
is the beginning, not the end On
Impulse Power Starting
From Scratch? Priming
The Pump Join
The Dot Fatal
Retention System
Unto System The
Displaced Body Somebody
Run My Life Really
Fulfilling Blowing
Bubbles Trusty
Communities Soft
Cell Banks
Don't Get It Starting
Point |
| C O N T A C T | ||||||||
|
|
|
home | services | clients publications | people | contact ©Verista 1998-2002 |