Ecommerce's Monthly Talking Point: October 1998 Where's the best place to start your business-to-business ecommerce strategy? Do you go for a crystalline, well-defined app with quick benefits - such as online procurement or ORM (Operating Resources Management)? Point solutions will get you started and win kudos in the boardroom, but if you haven't got a vision that goes beyond that, you could be laying up problems for the future. It could be better to draw up a list of your major business partners and the work you do together. And ask how you could employ internet technologies to work together better. Technology can help businesses collaborate more effectively, as well as make their purchasing relationships more efficient. And isn't commerce about more than just buying stuff?

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© 1998 Paul May